USCMISC Productions Receive 3 LA Area Emmy Nods

Television Academy Nominates “Power of the PSA” for Education, "Help a Soldier Heal" and “Post and Text Responsibly" for PSA

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LOS ANGELES - The Television Academy announced the list of nominees for the 66th Los Angeles Area Emmys and the USC Media Institute for Social Change and CBS2/KCAL9’s collaboration to create “Power of the PSA or how to change the world in 30 seconds” three nominations.

USCMISC founder, Michael Taylor, formed a unique partnership with CBS2/KCAL9 who agreed to sponsor and air “The Power of the PSA” to both national and local audiences in June 2013.

“Power of the PSA” was nominated in the Education category as the short documentary surveys the impact of Public Service Announcements to social behavior throughout history.

The segment also displays the process of creating an impactful PSA. Taylor selected three MFA film students from his class, “Making Media for Social Change,” at the USC School of Cinematic Arts, to write and direct PSAs pertaining to a social issue of their choice.

Two of the featured PSAs, “Post and Text Responsibly,” by John Berardo and “Help A Soldier Heal,” by Maury Shessel, were also nominated by the Television Academy for achievement in Public Service Announcements.

The nominated USCMISC filmmakers will attend the 66th Los Angeles Area Emmy Awards presentation, as the winners are announced on Saturday evening, July 26, 2014 at the Leonard H. Goldenson Theatre in the NoHo Arts District.

The Los Angeles Area Emmy Awards are given for broadcast achievements produced, financed and controlled by the Los Angeles television stations or cable television systems.

USC Media Institute for Social Change is a nonprofit organization of industry professionals who use cinema to create an awareness of social issues and inspire positive actions throughout the world. With a mission to support emerging media makers who weave pro-social messaging into their stories, USCMISC is changing the world one film at a time http://www.USCMISC.org/

MEDIA CONTACT: Sean Bowman, Communications (P) 609.703.7003 (E) Bowman@uscmisc.org

You can watch "Power of the PSA" and both Emmy-nominated PSAs

Power of the PSA

The Power of the PSA or How To Change the World in 30 Seconds is a documentary about USCMISC’s partnership with CBS Kcal 9 to create PSAs “Collateral Damage,” “Help a Soldier Heal,” and “Internet Safety,” all available to watch on the USCMISC Projects page.

Post and Text Responsibly

Parent’s illusion of safety and privacy is changed forever by access to the Internet and social media. A reminder about parental guidance and personal responsibility on the Internet. Post and Text Responsibly was directed by John Berardo to spread the message of NetSmartz.

Help a Soldier Heal

Home but not yet safe from psychic injury, a veteran of combat struggles to return to life after war. Help a Soldier Heal was directed by Maury Shessel to spread the message from Operation Gratitude of understanding this issue and help for combat veterans with PTSD.